PROFESSIONAL (6-WEEK) EVENING COURSES
All six week courses cost £560 + VAT!
Make Cardiff Business College YOUR Best Business Decision by embarking upon one of our 6 Week Programmes.
Now you can enroll on a short 6 week certificate course as a one off program to develop your key skills and enhance your personal performance. Should you wish to continue, these short courses will also count as a full module towards a Professional (ICM) accredited Diploma Course with exams upon completion.
October - December 2009
Commences Tuesday 6th October 2009 (6.15pm to 9.30pm for 6 Tuesdays)
This programme is designed to provide senior supervisors, managers and advanced level business students with post-graduate/post experience level management qualification for career development purposes. It is also suitable for holders of degrees in non-business and management disciplines who require a high level management qualification.
Areas covered include:
Challenges of Customer Service, Problem Solving, Strategy and Formulating a Plan for Success, Empowerment, Communications in Customer Service, Coping with Challenging Customers, Motivation, Leadership in Customer Service, Customer Retention and Measurement of Satisfaction, Delivering Customer Service to the changing Marketplace and Excellence in Customer Service.
Commences Tuesday 6th October 2009 (6.15pm to 9.30pm for 6 Tuesdays)
This course is designed primarily for those who have an interest in Business Law and wish to develop their general knowledge of basic legal concepts. It introduces the various aspects of law impacting upon the business environment with a view to avoiding legal consequences. This course also incorporates a valuable employment law update session which explores recent changes in employment legislation for 2009-2010.
Areas covered include:
Formation of Contract, Terms of Contract, Vitiating Factors, Discharge of Contract, Agency, Definition of a Contract for the 'Sale of Goods', Consumer Credit, Consumer Protection, Tort, Negligence, The Nature of the Company, Formation of a Company, Memorandum & Articles, and Liquidations & Other Insolvency Procedures.
Commences Thursday 8th October 2009 (6.15pm to 9.30pm for 6 Thursdays)
This course is designed to enable you to develop, communicate and implement ideas and concepts through strategic planning, managing the marketing process & marketing planning. This programme will introduce marketing analysis; research and targeting markets and marketing planning.
Areas covered include:
The Marketing Concept, Marketing Process Overview, Costs and Benefit, Segmentation, Targeting & Positioning, Macro-environment, Micro-environment, Buyer Behaviour, Segmentation, Marketing Mix, Different Marketing Segments & Contexts, Consumer Markets, Organisational Markets, Services and International Markets.
Commences Tuesday 17th November 2009 (6.15pm to 9.30pm for 6 Tuesdays)
This programme is designed to develop practical skills across a range of personnel activities and to ensure that participants have an understanding of modern HR theory and practice. It is aimed at people who have been given, or who are about to be given, responsibility for areas of HRM in their own organisations. It is also suitable for other that wish to progress into a career in HRM.
Areas covered include:
Individuals and Groups, Planning, Job Analysis, Development of a Human Relations Approach, Industrial Relations and Employment Law.
Commences 19th November 2009 (6.15pm to 9.30pm for 6 Tuesdays)
This course is designed to help executives come to grips with the fundamentals of finance and accounting. Money is the language of business. Transform the jargon, concepts and ratios of finance into a set of straightforward business tools. The ability to understand and analyse financial data is essential for successful management at all levels.
Areas covered include:
The Construction of Financial Statements, Using Accounting Information, Management Accounting, Sources of Business Finance, Mergers and Takeovers and Capital Markets.
Commences Thursday 19th November 2009 (6.15pm to 9.30pm for 6 Thursdays)
By designing creative advertising campaigns students on this course will explore the world of marketing and promotion and acquire an excellent understanding of this field. They will acquire a thorough grounding and learn the importance of marketing communications to the development of a business and make a positive contribution to the work of a Marketing, Advertising & Public Relations department.
Areas covered include:
Advertising & the Marketing Function, Types of Advertising, The Advertising Agency, Advertising Media - Above-the-Line, Advertising Media - Below-the-Line, Sales Promotion, Sponsorship and Direct Mail & Direct Response.
January - April 2010
Commences Tuesday, 12th January 2010 (6.15pm to 9.30pm for 6 Thursdays)
Ten well led people will easily out perform thirty who are badly led. The route to management excellence is to get people not only to do things willingly, but to do them whilst giving the very peak of their performance. This requires leadership skills. An inspired and motivated workforce is essential for any business that wants to outperform the competition. What kind of leadership do people respond to? People work for a manager they do their best for a leader. How can you improve the quality of leadership in your business? This course will introduce you to a range of skills that make people passionate about their jobs and skills, which win their commitment and have a positive effect on motivation and team performance.
Areas covered include:
The Nature of Leadership, Nature of Managerial Work, Perspectives on Effective Leadership Behaviour, Participative Leadership, Delegation & Empowerment, Dyadic Role Making Theories, Power and Influence, Managerial Traits and Skills, Contingency Theories of Effective Leadership, Charismatic & Transformational Leadership, Leading Change in Organisations, Leadership in Teams & Decision Groups, Strategic Leadership, Developing Leadership Skills, Ethical Leadership and Diversity.
Commences Thursday, 14th January 2010 (6.15pm to 9.30pm for 6 Thursdays)
Students will learn about the methods used in the consumer, industrial and services sectors. Students will understand the importance of Marketing Communications to the development of a business and make a positive contribution to the work of a Marketing, Advertising or PR Department.
Looking into subjects such as:
- Introduction to the Study of Consumer Behaviour
- Consumer Research
- Analytical Segmentation System for Consumers
- Consumer Needs & Motivation
- Personality & Consumer Behaviour
- Consumer Perception
- Learning & Consumer Involvement
Commences Tuesday 23rd February 2010 (6.15pm to 9.30pm for 6 Tuesdays)
This course is designed to enable you to develop, communicate and implement ideas and concepts through strategic planning, managing the marketing process & marketing planning.
Areas covered include:
The Marketing Concept, Marketing Process Overview, Costs and Benefits, Segmentation, Targeting & Positioning, Micro & Macro-environment, Buyer Behaviour, Market Segmentation, Marketing Mix, Different Marketing Segments & Contexts, Consumer Markets, Organisational Markets, Services & International Markets.
Commences Tuesday 23rd February 2010 (6.15pm to 9.30pm for 6 Tuesdays)
In today's climate, increasing competition calls for a greater degree of ability and professionalism on the part of all managers. Managers need to understand the importance of strategically planning and analysing their long term objectives. Today's Senior Management task is changing in focus. Three components especially require close attention: developing people, strategic planning and managing change. Designed for directors and senior managers, the course is an excellent management development programme for executives from any function. Managers in their first general management role or those about to be promoted to top management will find it especially useful.
Areas covered include:
Nature of Strategic Management, Strategies in Action, Business Mission, External Assessment, Internal Assessment, Strategy Analysis & Choice, Strategy Implementation, Management Issues: Nature of Strategy Implementation, Implementing Strategies, Other Issues, Strategy, Review, Evaluation & Control.
Commences Tuesday, 23rd February 2010 (6.15pm to 9.30pm for 6 Tuesdays)
Effective communication is the key to the success of any company or organization, as well as personal interactions, and good communications training is in great demand by today's students. There are excellent career opportunities in both the Public and Private Sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts. This programme has been designed for those with an interest in communications who seek a recognised qualification to enhance future employment prospects and career progression.
Areas covered include:
Advertising & Publicity, Manual, Instructions & Form Design, Meetings & Their Documentation, Spoken Communication, The role of Audio-Visual Aids, Thinking & Planning, Language, Correspondence & Reports, Summarising, Non-Verbal Communication, Charts & Graphs, Analysis & Interpretation, External & Internal Communication, Management Communication, Information Technology.
Commences Thursday 25th February 2010 (6.15pm to 9.30pm for 6 Thursdays)
By designing creative advertising campaigns students on this course will explore the world of marketing and promotion and acquire an excellent understanding of this field. They will acquire a thorough grounding and learn the importance of marketing communications to the development of a business and make a positive contribution to the work of the Marketing, Advertising & Public Relations department.
Areas covered include:
The Role of Public Relations in Organisations, The Evolution of Public Relations - Principles & Practice, Strategic Perspective of Public Relations, Internal & External Public Relations, Corporate Social Responsibility, Financial & Investor Public Relations, Government & Lobbying Activities, Corporate Advertising, Issue & Crisis Management, Interaction between Public Relations & Marketing, Developing a Research Framework & Evaluating the PR Efforts.
Make Cardiff Business College Your Best Business Decision!
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